NHL: Salt Lake’s team brands itself as Utah Mammoth

The NHL organization in Salt Lake City is now known as the Utah Mammoth Owners Ryan and Ashley Smith unveiled the franchise s permanent name Wednesday after more than a year of fan input and voting From Day we committed that this unit would be built with and for the people of Utah and we are excited to celebrate at present s launch with the entire state they revealed in a comment announcing the name The group chose the Utah Mammoth brand and it stands as a symbol of who we are where we came from and the unstoppable force we re building together Mammoth replaces the inaugural season placeholder name Utah Hockey Club which was also one of the three finalists Yeti was taken out of consideration when the cooler company bearing that name could not come to a copyright agreement with Utah ownership and Wasatch a reference to the state s mountain range was swiftly replaced as an option by Outlaws The Mammoth are maintaining the same black light blue and white color scheme and the road jerseys with UTAH diagonally down the front The logo includes a nod to the mountains the shape of the state and a curved tusk that forms a U Mammoth fossils have been uncovered throughout Utah including a complete skeleton in Huntington Canyon in The club commented Tusks Up will be its rallying cry Utah has an exciting summer ahead holding the fourth pick in the draft the first phase of arena renovations taking place and more than million in salary cap space for general manager Bill Armstrong to make a splash in free agency and trades With young talent like captain Clayton Keller budding star forward Logan Cooley two-time Stanley Cup champion Mikhail Sergachev and emerging goaltender Karel Vejmelka the Mammoth could contend for a playoff spot as soon as next season The rebranding comes less than months since Smith Entertainment group bought the company previously known as the Arizona Coyotes from former owner Alex Meruelo and moved it to Salt Lake City The Coyotes played in the Phoenix area since after moving there from Winnipeg where the unit was the original Jets Related Articles Kirill Kaprizov says contract talks with Wild should be all good Wild s Gustav Nyquist talks of small margins after costly offside Shipley With season over Wild fans move to Kirill Kaprizov watch Ryan Hartman s playoff resurgence a bright spot for disappointed Wild Wild s Marcus Foligno has been at his best in the playoffs